In any endeavour we set out to achieve, we can all speak very persuasively and convincingly. The fact is that if we sound like a wet potato, we are not going to see the reults we want, either in convincing others or in transmitting our message.

It’s about being confident, sincere and well versed on our subject matter. Now I know that is not anythingf really new for you. However, consider this:

Certainly, this is a complex issue and deep subject, but let’s take this one step at a time. Let’s look at the issue of getting the results we want, and seeing them develop, one step at a time. The first thing to do is to ensure that we have a plan. I use the principle [...]